We all live in a changing world were we need to join forces in order to stop the decline of biodiversity - which the humas population as well as animals and nature rely upon. Zoos, aquariums and museums attract many visitors every year (in Europe about 125 million visitors every year!) and they are a very good place to reach out with information and education. In order to change peoples attityde towards the threats that are a reality for all of us, the zoo community and the IUCN community should work together, share information and find a plattform were we can learn from each other, network and help each other with this extremely important task that saving the biodiversity is. I want to do a workshop were we start this work and learn the benefits of linking two communities together.