Beyond Jargon II The Next Generation of Communication Strategies for a Sustainable World

In the face of 21st century information overload and opportunity, how can we use high-impact communication strategies to reach key audiences and drive conservation action? And how can IUCN contribute by supporting communications partnerships that move beyond the normal conservation jargon?

In this workshop, we will showcase cutting edge communication strategies that will inspire attendees to try different approaches to drive conservation action. And we will discuss how IUCN, the world´s primary voice for biodiversity conservation, can more effectively embrace new communication technologies and strategies.
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Speakers will present in this order with 10 min per presentation and 2 min question and answer as time allows:

Jennifer Austin Engaging with a virtual Google Ocean: from Plus Hangouts to Earth and Maps

New Google tools are empowering conservation organizations to more powerfully engage the public. Underwater Earth's Catlin Seaview Survey has built up a following on Google plus' social networking community of over 1 million followers, and have empowered users to join a live "Hangout on air" with a scuba diver live from the Great Barrier Reef in Australia. The Liquid Galaxy surround Google Earth display is enabling an immersive experience of our virtual ocean, allowing students to visit the Titanic virtually and explore remote coral reefs. Our Panoramio ocean photos group allows any diver or organization to annotate the ocean in our new underwater photography group. And Youtube is a powerful tool to share a narrated tour through these technologies.

Frank Biasi Integrating multimedia, maps and mobile to tell stories and engage the public

National Geographic has been combining imagery, writing, and maps to tell conservation stories for over a century. Frank will review the current state of the art in the integration of multimedia, maps, and narrative to engage the public in understanding and acting on environmental issues, with examples from National Geographic Magazine, GeoStories.org, NatGeoTakeAction.org, EnvisionTheJames.org, Project Noah, and others.

Sylvia Earle Knowing, Caring, Acting: Making the Connections"

A picture can be worth a thousand words, but an experience is worth at least a thousand pictures. Examples will be given about success in
motivating people to connect with nature, and to go the next step with actions.

Richard Edwards The power of wildlife imagery as a conservation communications tool.

From wildlife films to nature photography exhibitions, from online multimedia collections to engaging social networking communities, from mobile gaming apps to QR code links, Richard Edwards, Chief Executive of Wildscreen, explores cross-platform opportunities to inspire a greater public appreciation of biodiversity and the conservation of nature, through the power of wildlife imagery.

John Francis BioBlitz: building large citizen science appetite and initiative

With increasing urbanization around our world, how do we insure that people are aware of nature and it’s many values? BioBlitzes and citizen science increase connections between those who know and care and others who might gain heart. Project NOAH and other new apps make IDs and postings easy and are paving the way for an imminent Global Backyard BioBlitz, to be discussed.

John Liu Communicating The Potential of Restoration Ecology Via Broadcasting in East Africa and Through Social Media Worldwide”.

Given the gravity of our problems, humanity needs to communicate a common vision that leads to transformational change and an ecologically sustainable economy and society. I will talk about my understanding and experiences in seeking to address this challenge. Choosing the Path to Sustainability.

Joel Sartore Cutting Through The Noise: Being Heard In The Age Of Distraction

At a time when the public's attention span grows shorter by the day, just how do we get our message through? By any means necessary. Advertisers for consumer goods are relentless, and entertaining. So must conservationists be if we are to succeed at all. To have our voices, and ideas, heard above the din is the key to saving the planet.

Vasco Galante Twenty-year Restoration of Gorongosa Park-Mozambique

Gorongosa National Park has created an in-house media production company (the "Gorongosa Media Project") led by veteran producers so that it can be proactive in creating educational and inspiring traditional films and social media to generate political support for the Park, engage young Mozambicans in the conservation discussion, and attract tourists and donors to the restoration effort.”

Ali Anwar Mohamed Gargash Vote Conservation. Vote Bu Tinah. Inspiring a Nation and beyond to support conservation.

In 2011, Bu Tinah Island placed as a finalist in the New7Wonders of Nature competition, an outstanding achievement for a little known island, completely closed to the public, off the coast of Abu Dhabi. Ali Gargash from Environment Agency – Abu Dhabi will take the audience through some of the communications strategies used to engage with local, regional and international audiences that led to the campaign be recognised as the single most successful in raising environmental awareness.

Tommy Garnett Entertainment Education: Protecting Habitats in Sierra Leone and Liberia

My Chimpanze-My Community is an Entertainment-Education Strategy for Protecting Western Chimpanzees in Sierra Leone and Liberia. It intends to enhance the capacity of local organizations in Sierra Leone and Liberia to better use available communication mediums, especially radio, to positively change community knowledge, attitudes and behaviors related to the Western Chimpanzees and in so doing, motivate long-term social change in favor of the Western Chimpanzees and other species sharing their habitat

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In this workshop we will learn about the features critical to making these high-impact strategies so successful. We will learn how these efforts were funded. And, in panel discussions, we will learn from both speakers and the audience about other guiding examples. Gone are the days when yet another workshop for the weary or publication-to-the-converted can suffice. Now is the time for creative communication that reaches key people affecting biodiversity conservation.

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