Mr. Goodfish, a sustainable seafood programme

The European programme Mr.Goodfish, launched by the World Ocean Network and developed in Spain (Aquarium Finisterrae), France (Nausicaá, Centre National de la Mer) and Italy (Acquario di Genova) aims to preserve seafood resources by suggesting positive buying and consuming decisions so as to ensure that there will still be fish and seashells in the sea tomorrow.
Fish is a natural resource. Some stocks are weakened by overfishing or exploitation to its maximum level although there are delicious seafood products which we could eat without harming marine resources. This situation is a problem for the entire seafood value chain: fishermen, retailers, fish processors and it impacts restaurants, fishmongers and consumers in their choices.
The Mr.Goodfish approach is positive and suggests sustainable fish species choices on a seasonal basis. These seafood suggestions are established by committees, one for each fishing basin, which are coordinated by a World Ocean Network member and composed of scientists and representatives of sea professionals, distribution, fishmongers, restaurants and consumers.
The main objectives of partner aquariums are to:
• Showcase the Mr Goodfish programme to visitors, motivate them and offer them with suggestions to act in their everyday life in reducing human pressure on seafood stocks
• Promote the programme through regional and national events, on official or entertaining occasions
• Communicate through aquarium and educational relays, and through the entire seafood value chain (restaurants, fishmongers...) in order to advise consumers towards "sustainable" species using clear and obvious signs on fishmongers' stalls and on restaurants' menus for "better" choices.

Geographical scope:

International
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