Three eminent members of the world of communications will judge campaign ideas from IUCN members, commissions and programmes in a candid and constructive manner, along the lines of the the popular BBC TV series.
Our Dragons are Fiona Harvey, environment correspondent of the Guardian, John Francis, vice president at National Geographic and Javed Jabbar, a film-maker, writer, politician and leader in advertising.
The moderator will be world famous explorer, writer and TV presenter Mattias Klum. Session participants are also welcome to vote for their preferred campaign.
At the end there will be two awards – The Dragons’ Choice Award , voted on by the Dragons and The Peoples’ Choice Award, voted on by the audience.