Engaging business for conservation

Considering business impacts and dependencies on biodiversity, there is an urgent need for the conservation community to engage with business. This conservation campus session is aimed at conservation organizations and, in particular IUCN members, that wish to engage business in delivering conservation goals. The session will provide guidance on how to set up and run engagements with progressive businesses. NGOs with experience in such engagements as well as businesses working with conservation organizations will share their experiences and recommendations.

Businesses play a critical role in determining how biodiversity is used and conserved, and there are clear benefits to businesses in improving environmental performance, including reduced costs, improved innovation, maintaining its license to operate and continued regulatory approval. Business is also an important player in landscapes and often responsible for managing extensive areas of land. Furthermore, business players are influential at the policy level having the ability to guide policy-making and legislation. It is therefore essential to work with business to manage biodiversity appropriately at site and landscape levels as well as for creating an enabling policy environment.

The envisaged outcomes for this training session are: a deeper understanding of the risks and opportunities of engaging business and an overview of the process for selecting business partners and setting up engagements with them that are in line with IUCN’s business Engagement Strategy.

Aim and objectives:
The aim of this Conservation Campus is to provide conservation organizations with an overview of how to build partnerships with business that both deliver on conservation outcomes and trigger transformational change in business behaviour. This aim will be achieved through the following objectives:
- Give guidance on developing a strategy for business engagement, based on IUCN’s experience and tools;
- Provide practical examples of how business and conservation communities are engaging to deliver conservation outcomes;
- Explaining how to develop partnership that are mutually benefitial and enhance brand value of both organizations;
- Overview of how to communicate and train business on ecosystems.

Featured instructors:
- Gerard Bos, IUCN BBP – Risks and opportunities of engaging business
- Jeff Hayward, Rainforest Alliance – Conserving carbon, engaging businesses for positive climate impacts in forestry and agriculture
- Christophe Boussemart, Nespresso – Enhancing the credibility of a business approach
- Christoph Imboden, Chair, IUCN-Holcim Biodiversity Advisory Panel – Practical vs scientifically robust: A balancing act?
- Dean Sanders, GoodBrand – Creating sustainable brand value for companies
- Violaine Berger, WBCSD – Training businesses on ecosystems

For more information on the session, including the agenda, see the document tab on the lefthand side of this page.

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