For 20 years, Asahi Glass Foundation has been publishing the report, "Result of the questionnaire on environmental problems and the survival of humankind." It is about cognition of environmental experts of the world about the pressing environmental situation.
To summarize the cognition of the experts, we created "The Environmental Doomsday Clock" that gauges whether we locate near or far from the environmental death and destruction of nature, which inevitably leads to the Doomsday of human being.
Even the collective cognition of the experts swings to back and forth on the dial of the clock. It is interesting to sort out the reason of this pendulum movement at our 20-year accumulation of the results. This kind of analysis might be an intriguing discussion at the WCC and a good material to raise awareness for the dire situation at that earth environment faces.
We choose "The Environmental Doomsday Clock" as the means of efficient expression to public, because the simple nature of clock image is easily realized on a clock dial, which defines situation of human being, might heightens public concerns about the world environment and help people to assess the situation.
Thus, the ultimate aim of this activity is to promote public understanding about their fate through the profound experts´ view of the situation of world environment. We don´t know yet the critical mass of the number of people that becomes the threshold such "the hundredth monkey." However still we believe that people change and improve by knowing the truth.