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WCC 2016 Res 085 - Activity Report

Submitted by Joanne.Wilson on Fri, 12/08/2017 - 00:10
Información general
Conectar a las personas con la naturaleza en todo el mundo
Constituyente de la UICN: 
NSW National Parks and Wildlife Service
Tipo de Constituyente de la UICN: 
IUCN Member
Período de actividades: 
2017
Ámbito geográfico: 
Oceanía
País/Territorio: 
Australia
In implementing this Resolution your organization has worked/consulted with...
Qué otros Miembros de la UICN están o han estado implicados en la implementación de esta Resolución?: 
Parks Canada Agency - Agence Parcs Canada / Canada
Qué Comisiones de la UICN están o han estado implicados en la implementación de esta Resolución?: 
F117E09E-5094-E611-97F4-005056BA6623
Si el Secretariado de la UICN está o ha estado implicado en la implementación de esta Resolución?: 
No
Enumere otros actores (no-Miembros de la UICN) que hayan estado implicados en la implementación de esta Resolución: 
NSW Environmental Trust
Implementación
Indicate and briefly describe any actions that have been carried out to implement this Resolution: 
Acci�nDescripciónStatus
Educaci�n/Comunicaci�n/Concientizaci�nNew South Wales Office of Environment and Heritage will implement a broad range of activities that support the goals of the proposed #NatureForAll programme, including: i. a major marketing campaign that targets young adults; ii. education and citizen science programs including WilderQuest, Wild About Whales, Discovery and innovative children-centred experiences; iii. implement programs that empower young people to access nature and champion conservation, including Save Our Species Youth Programs; iv. membership of the Inter-Commission Taskforce focussed on Inspiring a New Generation. On-going
Indique cuáles han sido los resultados/logros obtenidos en el marco de las actividades realizadas: 
NSW OEH is undertaking a campaign to encourage young adults (18-35 years old) to visit and enjoy NSW national parks. Achievements to date (Period: October 2016 to November 2017) include: - Substantial content production: 117 articles, 45 videos, 6 photo shoots, over 700 new images - The Young Adults Campaign (YAC) blog has over 300,000 users, with over 531,000 pageviews - The campaign has contributed to increase Facebook followers by 174% since its launch in October 2016 to over 125,000 - Accumulated post reach is 8.3 million, video views amounted to over 3.2 million - The Instagram page has over 20,800 followers and the YAC database has over 5,200 subscribers - Tracking results (for first 6 months in market) show that consideration of day trips to national parks has increased, ‘no knowledge of NSW national parks’ has dropped from 13% to 10% and park visitation over last 12 months has increased, especially in 26-34 year old WilderQuest is a NSW OEH program to encourage children and their families to learn about and enjoy nature and visit NSW national parks. To date, the WilderQuest app has had more than 120,000 downloads while hundreds of families have enjoyed a
Indique y describa brevemente las actividades que se realizarán en el futuro para la implementación de esta Resolución: 
Acción FuturaDescripción
Educaci�n/Comunicaci�n/Concientizaci�nNSW OEH will continue to implement it's education and awareness raising campaigns, specifically WilderQuest, ranger-guided tours, Wild About Whales and it's social media campaign targetted at young adults. NSW OEH will also continute to be a core member of #NatureForAll by supporting the movement, implementing relevant activities and contributing to the Community of Practise.