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Smart alliance : how a global corporation and environmental activists transformed a tarnished brand

Complete Title: 
Smart alliance : how a global corporation and environmental activists transformed a tarnished brand
Non IUCN Publication
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Imprint: 
New Haven; London : Yale University Press, 2004
Physical Description: 
xxi, 278p. : ill.
Publication Year: 
2004
ISBN: 
0-300-19233-X
DOI: 
Notes: 

Includes bibliographic references

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Edition: 
Language(s): 
English
Record created: 2013/09/13
Record updated: 2020/04/10