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WCC 2016 Res 085 - Activity Report

General Information
IUCN Constituent: 
NSW National Parks and Wildlife Service
IUCN Constituent type: 
IUCN Member
Period covered: 
Geographic scope: 
In implementing this Resolution your organization has worked/consulted with...
IUCN Members: 
Parks Canada Agency - Agence Parcs Canada / Canada
IUCN Commissions: 
IUCN Secretariat: 
Other non-IUCN related organisations: 
NSW Environmental Trust
Indicate and briefly describe any actions that have been carried out to implement this Resolution: 
Education/Communication/Raising awarenessNew South Wales Office of Environment and Heritage will implement a broad range of activities that support the goals of the proposed #NatureForAll programme, including: i. a major marketing campaign that targets young adults; ii. education and citizen science programs including WilderQuest, Wild About Whales, Discovery and innovative children-centred experiences; iii. implement programs that empower young people to access nature and champion conservation, including Save Our Species Youth Programs; iv. membership of the Inter-Commission Taskforce focussed on Inspiring a New Generation. On-going
Please report on the result /achievement of the actions taken: 
NSW OEH is undertaking a campaign to encourage young adults (18-35 years old) to visit and enjoy NSW national parks. Achievements to date (Period: October 2016 to November 2017) include: - Substantial content production: 117 articles, 45 videos, 6 photo shoots, over 700 new images - The Young Adults Campaign (YAC) blog has over 300,000 users, with over 531,000 pageviews - The campaign has contributed to increase Facebook followers by 174% since its launch in October 2016 to over 125,000 - Accumulated post reach is 8.3 million, video views amounted to over 3.2 million - The Instagram page has over 20,800 followers and the YAC database has over 5,200 subscribers - Tracking results (for first 6 months in market) show that consideration of day trips to national parks has increased, ‘no knowledge of NSW national parks’ has dropped from 13% to 10% and park visitation over last 12 months has increased, especially in 26-34 year old WilderQuest is a NSW OEH program to encourage children and their families to learn about and enjoy nature and visit NSW national parks. To date, the WilderQuest app has had more than 120,000 downloads while hundreds of families have enjoyed a
Identify and briefly describe what future actions are planned for the implementation of this Resolution: 
Future ActionDescription
Education/Communication/Raising awarenessNSW OEH will continue to implement it's education and awareness raising campaigns, specifically WilderQuest, ranger-guided tours, Wild About Whales and it's social media campaign targetted at young adults. NSW OEH will also continute to be a core member of #NatureForAll by supporting the movement, implementing relevant activities and contributing to the Community of Practise.