WCC 2020 Res 064 - Progress Report

General Information

Resolution
49203
Period covered
Activities to implement this Resolution from Activity Reports
Relevant operative para(s) of Res/Rec Activities Overview Description Status Action
Field activities On-going Full activity report
Field activities On-going Full activity report
Education/Communication/Raising awareness Ten Points of Inspiration. Based on behavioral and social science, including positive psychology, this initiative looks for places in and around national parks and similar areas whose stories will inspire people to act for greater justice and sustainability. These are places that represent people who have made a difference and the values they stand for such as human rights, fairness, and respect for nature. We tell their stories and encourage others to do the same. A pilot project is centered on the national parks of the Mojave Desert in the U.S. state of California. Details: https://naturalneighbors.org/ten-points-of-inspiration On-going Full activity report
Convene stakeholders/Networking We have collaborated with colleagues from RARE to plan an event to share relevant case studies, gather data on the support needed by the conservation community to enact behaviour centred design and build an understanding of the importance of behaviour centred design in achieving conservation goals. This event is planned to go ahead in December 2022, pending approval as a BCD side-event.

In May 2022 we met with the sustainability leads and CEOs of a number of major restaurant and coffee shop chains in the UK to educate them about palm oil and how to source it more sustainably.

In September 2022 we held a training event for sustainability and procurement staff in our major suppliers of food and beverage to explain the process of sustainable procurement with regard to palm oil. We will be offering this course to other companies in the food and drink and retail industries.
On-going Full activity report
Education/Communication/Raising awareness We have delivered a broad programme of behaviour change focused work. In particular our Sustainable Palm Oil Communities work, which is now working in 8 areas across the UK to influence supply chains and create communities where sustainable palm oil is the norm, reducing threats to rainforest species impacted by unsustainable palm oil production. In August 2022, in collaboration with the World Association of Zoos and Aquaria, Cheyenne Mountain Zoo USA and Auckland Zoo New Zealand, we launched the 'Palm oil scan' app which enables consumers to scan products as they shop and discover the extent to which the parent company seeks to follow sustainable procurement when it comes to palm oil. The aim is to create consumer demand for responsible procurement regarding palm oil and encourage companies to stop sourcing palm oil from sources that are continuing to contribute to deforestation.

Through our Nature Recovery Corridor project in Cheshire, UK, we have worked with 12 schools and community groups, as well as a number of land owning partners, to support changes in the way green spaces are managed for wildlife, and developed plans to extend this work across a larger area working with more diverse communities and land management stakeholders. This sits alongside a broad programme of education interventions at the zoo, online and in communities close to the zoo and in countries where we work around the world.
On-going Full activity report
Fundraising We have sought funding from corporate partners to support our sustainable palm oil work, including support for dedicated staff posts to deliver our sustainable palm oil communities programme which now covers eight towns, cities and counties across the UK. We have successfully obtained support from the UK government’s Green Recovery Challenge Fund to support our Nature Recovery Corridor work to the end of March 2023. We are now seeking major grant funding to continue and expand this work. On-going Full activity report
Policy influencing/advocacy We have worked on two key policy areas relevant to the motion; Deforestation Free Commodities and education curriculum.
For deforestation-free commodities, we contributed to a UK Government consultation on proposed legislation that will require large companies to undertake due diligence across their supply chains in relation to deforestation risk commodities. We have lobbied a number of Members of the UK Parliament over this issue, inviting them to Chester Zoo to showcase our work and explain our position with regard to sustainable palm oil as an example of a major commodity with a certification scheme and a no deforestation standard. These included the then Environment Minister, Lord Zac Goldsmith, and the Speaker of the House of Commons, Sir Lindsay Hoyle. Due to political instability in the UK Government this bill has not yet been drafted but it is still expected and our lobbying work to strengthen its provisions continues.
Regarding the education curriculum, we participated in a government consultation on The Department for Education’s strategy for sustainability and climate change for the education and children’s services systems (a direct promise following CoP26 in Glasgow), advocating for the need for greater focus on biodiversity and the importance of empowering young people to create change.
We also sponsored and participated in fringe events at each of the major political party conferences in the UK (Labour Party and Conservative Party) to discuss environmental concerns, with a particular emphasis on nature recovery, access to nature and promotion of deforestation free commodities.
On-going Full activity report
Scientific/technical activities With the University of Sheffield we are supporting a PhD candidate to research how we can effectively apply behaviour change theory to the measurement of zoo-led activities to empower people to live more sustainably.
A further 20 staff have been trained to deliver behaviour change interventions, after following a course led by University College London, Centre for Behaviour Change.
On-going Full activity report
Capacity building In 2022, the Center for Behavior & the Environment (BE.Center) launched a growing catalog of behavior-centered design courses, in English and Spanish, on learn.rare.org: the BE.Center’s new virtual learning platform.

• 1,812 members of behavior.rare.org (BRO) in 80+ countries

• Trained 2344 environmental practitioners in behavior-centered design for the environment

• Reached over 1700 individuals through speaking engagements at events and webinars in financial year 2022 alone
On-going Full activity report
Convene stakeholders/Networking The BE.Center participated in a number of events targeting different stakeholders and discussing different aspects of behavior-centered solutions. Events ranged from the ICCB Symposium and ConsMark to the China Social Innovation Summit to the World Food Forum to Carbon Neutrality for Cities and Communities.

Chester Zoo and the BE.Center have proposed a side-event for the CBD COP (which has been postponed until December 2022). The side event looks to build on the momentum gained from Resolution 64. The side event (proposed title ‘Why delivering the Global Biodiversity Framework needs Behavior Change’) looks to engage conservation practitioners, program design leads, policy leads, funders, and decision makers contributing to the implementation of the Global Biodiversity Framework.
On-going Full activity report
Education/Communication/Raising awareness In 2022, the BE.Center:
• Launched a behavior change for agriculture guide for practitioners

• Created new tools on developing surveys and interviews for behavior change

• Delivered over 25 webinars and workshops aimed at external audiences, with a focus on applying principles from Behavior Centered Design
On-going Full activity report
Field activities In 2022, the BE.Center partnered with environmental NGOs projects on behavior-centered design. Key partners and projects include working with:

• Wildlife Conservation Society asked us to partner with them with the aim of elevating behavioral solutions to conservation crime reduction – like tackling illegal logging and mining; intrusions on Indigenous lands; wildlife trafficking; and more – in the Amazon and Andes region. We will run a 'Solution Search' contest to identify effective behavioral approaches that reduce wildlife trafficking and then includes a series of three intensive training workshops for 60+ regional practitioners.

• Conservation International requested our expertise a project made possible by the Green Climate Fund and the Government of Botswana. The BE.Center will serve a pivotal role at the beginning of the project to host design workshops that will shape the on-the-ground implementations, providing influence on the project’s behavioral design.

• Working alongside GIZ’s Prevent Waste Alliance, Rare have offered Behavior Centered Design training to all members of the Alliance, equipping them with the skills and capacities to apply principles from Behavior Centered Design to their work. Solutions were developed and tested in real-world environments, with two solutions then receiving further funding to scale and implement.

• Funded through SWITCH-Asia, the BE.Center are working with WWF-Beijing Office and OPF to deliver Pride on our Plates. The project has a focus on reducing food waste within MSME restaurants, with Rare applying principles from the Behavior-Centered Design process to research, test and design solutions that can support the reduction at the end of the food supply chain.

• The BE.Center continues to integrate behavioral solutions into Rare’s core programs to offer better management solutions for global coastal fisheries.
On-going Full activity report
Scientific/technical activities The BE.Center has published and contributed to a number of articles and reports including:
• Six behaviors policymakers should prioritize to mitigate climate change (https://rare.org/report/six-behaviors-policymakers-should-prioritize-to-mitigate-climate-change/)

• Leveraging emotion-behavior pathways to support environmental behavior change (https://ecologyandsociety.org/vol27/iss3/art27/)

• Eight Principles for Effective and Inviting Climate Communication (https://rare.org/report/eight-principles-for-effective-and-inviting-climate-communication)

• Labels to drive climate action (https://www.linkedin.com/pulse/labels-drive-climate-action-count-us-in-social/)

• How Minds Change On-Screen And At Home (https://www.goodenergystories.com/playbook/how-minds-change-on-screen-and-at-home-(psychology-of-behavior-change))

• How behavioral solutions help reduce water pollution (https://rarecampaigns.shorthandstories.com/how-behavioral-insights-help-reduce-water-pollution/)
On-going Full activity report
Convene stakeholders/Networking Réunions publiques territorialisées dans les collectivités locales et coparticipation à des conférences grand public Completed Full activity report
Actors involved from Activity Reports
IUCN Members IUCN Commissions IUCN Secretariat Other non-IUCN related organisations
  • No other Members are/have been involved
  • Play for Nature ( France )
  • Rare ( United States of America )
  • Red Panda Network ( United States of America )
  • Conservatoire pour la Protection des Primates ( France )
  • Cheetah Conservation Fund ( Namibia )
  • North of England Zoological Society (Chester Zoo) ( United Kingdom of Great Britain and Northern Ireland )
  • Fédération des conservatoires d'espaces naturels ( France )
  • Fondazione A.R.C.A. Animal Research Conservation in Action ( Italy )
  • Pairi Daiza Foundation ( Belgium )
  • DDC83196-B9A3-E011-96D3-002655853524
  • Association Française des Parcs Zoologiques ( France )
  • World Association of Zoos and Aquariums ( Spain )
  • British and Irish Association of Zoos and Aquariums ( United Kingdom of Great Britain and Northern Ireland )
  • No IUCN Commissions involved
  • IUCN World Commission on Protected Areas 2021-2025
  • IUCN Commission on Education and Communication 2021-2025
  • No
Challenges / lessons learned from Activity Reports
Report status
Published

I. IUCN Constituencies implementing this Resolution

IUCN Members
Association Les Eco Maires ( France )
North of England Zoological Society (Chester Zoo) ( United Kingdom of Great Britain and Northern Ireland )
Rare ( United States of America )
IUCN Commissions
IUCN Commission on Education and Communication 2021-2025
IUCN Secretariat
Yes

II. Implementation

Activities carried out to implement this Resolution
Capacity-building
Convene stakeholders/Networking
Education/Communication/Raising awareness
Field activities
Scientific/technical activities
Describe the results/achievements of the activities
Rare's Center for Behavior & the Environment is working with many of the world’s largest conservation organizations to incorporate best practices of behavioral designs in several major projects. While the BE.Center continues to provide direct-to-practitioner training and other services, it has also adopted an influential role as a subgrantee directing behavioral design on large, multi-year programs, helping other organizations promote conservation through behaviour-centered solutions.

The BE.Center has focused its efforts on demonstrating the evidence for behavioral science in the environmental field, building demand for BCD, and increasing the ability of practitioners to implement behaviorally informed solutions.

Association Les Eco Maires has contributed to implementing the Resolution through meetings with local communities and joint participation in public conferences in France.

The PANORAMA initiative, which is co-led by the IUCN Secretariat and IUCN Member GIZ, contributes to the Resolution by promoting specific solution case studies that illustrate good practice and impacts of integrating BCD into conservation initiatives.

CEC is exploring establishment of a Task Force on behavior change.
Challenges/obstacles encountered in the implementation of this Resolution and measures taken
none reported
Future actions / activities needed for the implementation of this Resolution
Using CBD COP15 as an opportunity to promote BCD and advocate for its further inclusion in in conservation initiatives; further original research and development of specific capacity building programs and modules, based on needs; assess and improve theories of changes based on BCD in conservation;
Are these actions/activities planned?
Yes

III. Status of implementation

Implementation status of this Resolution
Initiated: first stages of implementation