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WCC 2020 Res 064 - Activity Report

Submitted by Kathryn.MANNLE on Thu, 09/29/2022 - 03:13
General Information
Promoting conservation through behaviour-centred solutions
IUCN Constituent: 
Rare
IUCN Constituent type: 
IUCN Member
Period covered: 
2022
Geographic scope: 
Global
In implementing this Resolution your organization has worked/consulted with...
IUCN Members: 
North of England Zoological Society (Chester Zoo) ( NEZS ) / United Kingdom
IUCN Commissions: 
IUCN Commission on Education and Communication 2021-2025 (CEC)
IUCN Secretariat: 
No
Implementation
Indicate and briefly describe any actions that have been carried out to implement this Resolution: 
ActionDescriptionStatus
Capacity-buildingIn 2022, the Center for Behavior & the Environment (BE.Center) launched a growing catalog of behavior-centered design courses, in English and Spanish, on learn.rare.org: the BE.Center’s new virtual learning platform. • 1,812 members of behavior.rare.org (BRO) in 80+ countries • Trained 2344 environmental practitioners in behavior-centered design for the environment • Reached over 1700 individuals through speaking engagements at events and webinars in financial year 2022 alone On-going
Convene stakeholders/NetworkingThe BE.Center participated in a number of events targeting different stakeholders and discussing different aspects of behavior-centered solutions. Events ranged from the ICCB Symposium and ConsMark to the China Social Innovation Summit to the World Food Forum to Carbon Neutrality for Cities and Communities. Chester Zoo and the BE.Center have proposed a side-event for the CBD COP (which has been postponed until December 2022). The side event looks to build on the momentum gained from Resolution 64. The side event (proposed title ‘Why delivering the Global Biodiversity Framework needs Behavior Change’) looks to engage conservation practitioners, program design leads, policy leads, funders, and decision makers contributing to the implementation of the Global Biodiversity Framework. On-going
Education/Communication/Raising awarenessIn 2022, the BE.Center: • Launched a behavior change for agriculture guide for practitioners • Created new tools on developing surveys and interviews for behavior change • Delivered over 25 webinars and workshops aimed at external audiences, with a focus on applying principles from Behavior Centered Design On-going
Field activitiesIn 2022, the BE.Center partnered with environmental NGOs projects on behavior-centered design. Key partners and projects include working with: • Wildlife Conservation Society asked us to partner with them with the aim of elevating behavioral solutions to conservation crime reduction – like tackling illegal logging and mining; intrusions on Indigenous lands; wildlife trafficking; and more – in the Amazon and Andes region. We will run a 'Solution Search' contest to identify effective behavioral approaches that reduce wildlife trafficking and then includes a series of three intensive training workshops for 60+ regional practitioners. • Conservation International requested our expertise a project made possible by the Green Climate Fund and the Government of Botswana. The BE.Center will serve a pivotal role at the beginning of the project to host design workshops that will shape the on-the-ground implementations, providing influence on the project’s behavioral design. • Working alongside GIZ’s Prevent Waste Alliance, Rare have offered Behavior Centered Design training to all members of the Alliance, equipping them with the skills and capacities to apply principles from Behavior Centered Design to their work. Solutions were developed and tested in real-world environments, with two solutions then receiving further funding to scale and implement. • Funded through SWITCH-Asia, the BE.Center are working with WWF-Beijing Office and OPF to deliver Pride on our Plates. The project has a focus on reducing food waste within MSME restaurants, with Rare applying principles from the Behavior-Centered Design process to research, test and design solutions that can support the reduction at the end of the food supply chain. • The BE.Center continues to integrate behavioral solutions into Rare’s core programs to offer better management solutions for global coastal fisheries.On-going
Scientific/technical activitiesThe BE.Center has published and contributed to a number of articles and reports including: • Six behaviors policymakers should prioritize to mitigate climate change (https://rare.org/report/six-behaviors-policymakers-should-prioritize-to-mitigate-climate-change/) • Leveraging emotion-behavior pathways to support environmental behavior change (https://ecologyandsociety.org/vol27/iss3/art27/) • Eight Principles for Effective and Inviting Climate Communication (https://rare.org/report/eight-principles-for-effective-and-inviting-climate-communication) • Labels to drive climate action (https://www.linkedin.com/pulse/labels-drive-climate-action-count-us-in-social/) • How Minds Change On-Screen And At Home (https://www.goodenergystories.com/playbook/how-minds-change-on-screen-and-at-home-(psychology-of-behavior-change)) • How behavioral solutions help reduce water pollution (https://rarecampaigns.shorthandstories.com/how-behavioral-insights-help-reduce-water-pollution/)On-going
Please report on the result /achievement of the actions taken: 
The Center for Behavior & the Environment is working with many of the world’s largest conservation organizations to incorporate best practices of behavioral designs in several major projects. While the BE.Center continues to provide direct-to-practitioner training and other services, it has also adopted an influential role as a subgrantee directing behavioral design on large, multi-year programs, helping other organizations promote conservation through behaviour-centered solutions.

The BE.Center has focused its efforts on demonstrating the evidence for behavioral science in the environmental field, building demand for BCD, and increasing the ability of practitioners to implement behaviorally informed solutions.
Identify and briefly describe what future actions are planned for the implementation of this Resolution: 
Future ActionDescription
Capacity-buildingThe BE.Center will deepen its course catalog with advanced topics where there is the most need. We will also Develop an updated learning framework, Develop an advanced learning path on Evaluating BCD and Develop an advanced learning path on Data Collection Methods & Analysis for BCD. We will also create new tailored case studies & thematic offerings, and expand course accessibility (new languages, free and offline course access).
Convene stakeholders/NetworkingChester Zoo and the BE.Center plan to host a side-event at the CBD COP to further promote Resolution 64 and highlight case-studies of behavior-centered solutions in action, followed up by an additional webinar. We will look to scale through utilizing existing networks and communities of practice, meeting conservation practitioners where they are and demonstrating BCD tools and methods as norms rather than exceptions in the field.
Policy influencing/advocacyRare will use opportunities such as the CBD COP to further elevate the role that Behavior Change and Behavior-Centered Design can play in solving conservation challenges.
Scientific/technical activitiesWe will run an experimental or quasi-experimental evaluation to assess Rare’s theory of behavior change within the Fish Forever program using rigorous mixed methods of evaluation. In addition, we will complete unique quantitative and qualitative research that will contribute to the growing body of evidence surrounding the impact of behaviorally informed solutions. We will continue to publish research in peer-reviewed journals.
Additional Information
External link(s): 
Additional tools and resources on behavior-centered design