WCC 2020 Res 064 - Activity Report

In 2022, the Center for Behavior & the Environment (BE.Center) launched a growing catalog of behavior-centered design courses, in English and Spanish, on learn.rare.org: the BE.Center’s new virtual learning platform.

• 1,812 members of behavior.rare.org (BRO) in 80+ countries

• Trained 2344 environmental practitioners in behavior-centered design for the environment

• Reached over 1700 individuals through speaking engagements at events and webinars in financial year 2022 alone

The BE.Center participated in a number of events targeting different stakeholders and discussing different aspects of behavior-centered solutions. Events ranged from the ICCB Symposium and ConsMark to the China Social Innovation Summit to the World Food Forum to Carbon Neutrality for Cities and Communities.

Chester Zoo and the BE.Center have proposed a side-event for the CBD COP (which has been postponed until December 2022). The side event looks to build on the momentum gained from Resolution 64. The side event (proposed title ‘Why delivering the Global Biodiversity Framework needs Behavior Change’) looks to engage conservation practitioners, program design leads, policy leads, funders, and decision makers contributing to the implementation of the Global Biodiversity Framework.

In 2022, the BE.Center:
• Launched a behavior change for agriculture guide for practitioners

• Created new tools on developing surveys and interviews for behavior change

• Delivered over 25 webinars and workshops aimed at external audiences, with a focus on applying principles from Behavior Centered Design

In 2022, the BE.Center partnered with environmental NGOs projects on behavior-centered design. Key partners and projects include working with:

• Wildlife Conservation Society asked us to partner with them with the aim of elevating behavioral solutions to conservation crime reduction – like tackling illegal logging and mining; intrusions on Indigenous lands; wildlife trafficking; and more – in the Amazon and Andes region. We will run a 'Solution Search' contest to identify effective behavioral approaches that reduce wildlife trafficking and then includes a series of three intensive training workshops for 60+ regional practitioners.

• Conservation International requested our expertise a project made possible by the Green Climate Fund and the Government of Botswana. The BE.Center will serve a pivotal role at the beginning of the project to host design workshops that will shape the on-the-ground implementations, providing influence on the project’s behavioral design.

• Working alongside GIZ’s Prevent Waste Alliance, Rare have offered Behavior Centered Design training to all members of the Alliance, equipping them with the skills and capacities to apply principles from Behavior Centered Design to their work. Solutions were developed and tested in real-world environments, with two solutions then receiving further funding to scale and implement.

• Funded through SWITCH-Asia, the BE.Center are working with WWF-Beijing Office and OPF to deliver Pride on our Plates. The project has a focus on reducing food waste within MSME restaurants, with Rare applying principles from the Behavior-Centered Design process to research, test and design solutions that can support the reduction at the end of the food supply chain.

• The BE.Center continues to integrate behavioral solutions into Rare’s core programs to offer better management solutions for global coastal fisheries.

The BE.Center has published and contributed to a number of articles and reports including:
• Six behaviors policymakers should prioritize to mitigate climate change (https://rare.org/report/six-behaviors-policymakers-should-prioritize-to-mitigate-climate-change/)

• Leveraging emotion-behavior pathways to support environmental behavior change (https://ecologyandsociety.org/vol27/iss3/art27/)

• Eight Principles for Effective and Inviting Climate Communication (https://rare.org/report/eight-principles-for-effective-and-inviting-climate-communication)

• Labels to drive climate action (https://www.linkedin.com/pulse/labels-drive-climate-action-count-us-in-social/)

• How Minds Change On-Screen And At Home (https://www.goodenergystories.com/playbook/how-minds-change-on-screen-and-at-home-(psychology-of-behavior-change))

• How behavioral solutions help reduce water pollution (https://rarecampaigns.shorthandstories.com/how-behavioral-insights-help-reduce-water-pollution/)