| Capacity-building | • In 2023, the BE.Center has continued to build capacity through learn.rare.org: the BE.Center’s new virtual learning platform. The platform hosts self-paced content for learners to access at their own time and pace, in addition to supporting materials for attendees of its virtual and in-person trainings.
• The BE.Center has continued to offer additional trainings through it’s 3-day BCD offer in both English and Spanish, running this twice per year. Individual workshops have also been delivered for partners such as CI, WW Malaysia, the GCF and AVDF.
• Rare’s self-paced content is now available on Learning For Nature, with the course launching on 1 July. To date, 377 individuals are enrolled.
| On-going |
| Convene stakeholders/Networking | • The BE.Center participated in a number of events targeting different stakeholders and discussing different aspects of behavior-centered solutions. Events ranged from presentations at the UNDP Nature for Life Conference to facilitating a roundtable around Behavior-Change at the SWITCH-Asia Annual Conference, exploring the role that Behavior Change can play in SCP projects funded by the initiative.
• Chester Zoo and the BE.Center both attended the CBD COP that took place in Montreal, and utilized the opportunity to convene relevant partners and stakeholders. This included as part of Day 3 of the CEPA Fair, which was focused on ‘Methods of awareness raising and behaviour change’. Here, Rare delivered a one-hour workshop to attendees, focused on “Applying a Behavior Change Lens to Environmental Challenges”. The workshop provided attendees with an introduction to the Behavior-Centered Design approach, and how this has been applied to address real conservation challenges. | On-going |
| Education/Communication/Raising awareness | Following on from the agreement of the Global Biodiversity Framework in Montreal, Rare and Chester Zoo co-hosted an online webinar, ‘Why Delivering the Global Biodiversity Framework Needs Behavior Change’. The webinar brought together speakers from the GEF STAP, the CBD Secretariat, Rare and Chester Zoo to explore the role that Behavior Change can play in implementation of the framework. The session attracted 452 registrants, 212 attendees, and 331 views via the on-demand video on YouTube, bringing in representatives of government agencies, environmental practitioners, academia and more.
In addition to this, across October 2022 – June 2023 the BE.Center spoken in multiple webinars and virtual panel discussions, also delivering in-person presentations and joining roundtables all focused on the role of Behavior-Centered Solutions.
The BE.Center is actively engaged in World Water Week (taking place in August 2023), acting as one of four key collaborating partner for the entire conference. In addition to helping organize sessions, a representative of the BE.Center will be moderating one event.
In June 2023 Rare launched a new guide aimed at the entertainment industry, on “How to Integrate Climate-friendly Behaviors on Screen”. The guide aims to help the entertainment industry utilize the power of storytelling with Rare's insights on human behavior to help build a culture of climate solutions. | On-going |
| Field activities | Since October 2022, the Center for Behavior & the Environment at Rare (BE.Center) has continued to partner with environmental NGOs on behavior-centered design projects. Examples of partner organizations include WCS, Conservation International, Panthera, UNDP and WWF China as part of the Switch Asia project. In addition to partnering with external organizations, the BE.Center has continued to work with it’s Fish Forever, Lands for Life and Climate Culture program teams. | On-going |
| Fundraising | The BE.Center has submitted a number of concepts to further integrate Behavior-Centered Solutions into large, multi-year projects. In addition, we have continued to partner with external organizations to integrate Behavior-Centered Solutions into existing projects (funded through a multitude of mechanisms). | On-going |
| Policy influencing/advocacy | In advance of the CBD COP, Rare worked closely with a wider network of partners organizations and NGOs to recommend wording for inclusion in the wider text of the Global Biodiversity Framework. This text was shared but was not adopted by parties in the final text that made up the framework.
Rare has been invited to join the CBD Target 3 Partnership workshop, where it will seek to elevate the role that Behavior Change can play in successful implementation of Target 3. | On-going |
| Scientific/technical activities | The BE.Center has published and contributed to a number of articles and reports including:
o “Leveraging emotion-behavior pathways to support environmental behavior change”
o “Knowing behavior matters doesn’t hurt: the effect of individual climate behavior messaging on green policy support”
o “The Behavioral Science Behind Environmentally Friendly Refills”
o “Climate Culture IRA Index”
o “How to Integrate Climate-friendly Behaviors on Screen”
| On-going |
