Daily, Gretchen C.

Why shouldn't people who deplete our natural assets have to pay, and those who protect them reap profits? Conservation-minded entrepreneurs and others around the world are beginning to ask just that question, as the increasing scarcity of natural resources becomes a tangible threat to our own lives and our hopes for our children.

Life itself as well as the entire human economy depends on goods and services provided by earth's natural systems. The processes of cleansing, recycling, and renewal, along with goods such as seafood, forage, and timber, are worth many trillions of dollars annually, and nothing could live without them.