Conservation organizations

Based on previously inaccessible archives and a wide range of interviews with WWF VIPs, this book tells the remarkable story of how the idea of a few British naturalists turned into the world's largest environmental organisation. It charts WWF's battle to save the world's wildlife from early campaigns for endangered species such as the tiger, whale or panda, to their more recent efforts to promote sustainable development and combat climate change.

Forests throughout India, and the local communities whose livelihoods depend on them, are under great threat from large commerical enterprises.

The book contains 10 chapters on useful strategies and information to help small and/or large conservation organizations succeed in business. Topics include information on creating a strategic plan, a business plan and budget, performance measures and a Board of Directors, as well as the role of marketing, and internal procedures and guidelines.