Grazing

Overall, this thesis contributes to the understanding how marketing can help to solve sustainability problems in pastoral areas, in particular the Horn of Africa. It also contributes to the extension of marketing theories from high income countries to informal economies in emerging markets. This research therefore informs marketing researchers that marketing theory is generalizable to the informal economies such as pastoralists in emerging markets.

This publication makes available a full discussion of Jack A. Kelley's landmark study covering all seasons for food habits of a whole selection of the most common hoofed wildlife species living together in a typical rangeland pasture.