Marketing

This book addresses both risk management at a startup, beginning at the mission statement, and for existing nonprofits that may be at risk due to inappropriate policies, or lack thereof, proper procedures and risk abatement planning. Risk management policies including oversite of financial transactions, purchasing, hiring, volunteer management, insurance and more are discussed. The book progresses through risk identification, risk communication, and financial risk.

Overall, this thesis contributes to the understanding how marketing can help to solve sustainability problems in pastoral areas, in particular the Horn of Africa. It also contributes to the extension of marketing theories from high income countries to informal economies in emerging markets. This research therefore informs marketing researchers that marketing theory is generalizable to the informal economies such as pastoralists in emerging markets.

This booklet is for biodiversity campaigners, policy makers and media who are open to radically changing our biodiversity message, in order to radically increase action.