Communication, education and public awareness (CEPA) : a toolkit for national focal points and NBSAP coordinators
Communication, Education and Public Awareness (CEPA) are important instruments for conservation and sustainable use of biodiversity. CEPA provides the link from science and ecology to people's social and economic reality. It supplies the oil for the implementation of the Convention on Biological Diversity and deals with the processes that motivate and mobilize individual and collective action. It comprises a range of social instruments including information exchange, dialogue, education, and marketing.