This paper applies contingent valuation to assess public awareness of tropical deforestation; to investigate the willingness to pay (WTP) to conserve tropical forests; and to determine the impact of the payment vehicle on the stated willingness to pay.
Includes bibliographic references. Available in electronic version only: http://www.iucn.org/dbtw-wpd/edocs/Man-Econ-127.pdf or http://cmsdata.iucn.org/downloads/baranzini_faust_working_paper.pdf