생태관광사업에의 선진경영기법 적용방안

This book is designed to help conservation organisations, community-based organisations and protected area managers plan and run effective ecotourism businesses. It was created as part of the Business Skills Transfer Programme for Ecotourism Development, a joint effort by IUCN and Kuoni Group aimed at supporting conservation organisations in managing ecotourism-related businesses through business skills, knowledge and experience sharing.