Designing a communication strategy : the 4-P workshop

Complete Title: 
Designing a communication strategy : the 4-P workshop
IUCN Publication
Abstract: 

This publication is the first in the series Lessons from the Field: Conservation Awareness that was designed to address the challenges of communication and education as conservation tools. This introductory volume focuses specifically on strategic planning—the first and perhaps most critical component to establishing successful conservation awareness initiatives. The emphasis is on a creative and participatory process that can be used to design conservation education and communications plans: the 4-P Workshop (Problems, Publics, Products, Plan).

Monographic Series no.: 
Conference: 
Imprint: 
Washington, D.C. : Conservation International, 2006
Physical Description: 
112p. : ill.
Publication Year: 
2006
ISBN: 
1-881173-91-7
DOI: 
Notes: 

Includes bibliographic references.

ISSN: 

Broad subject:

Call number:

Number of copies: 
2
Selling Price: 
Edition: 
Language(s): 
English
Url: 
http://www.iucn.org/dbtw-wpd/edocs/2006-020.pdf
Online Metrics:


Record created: 2013/09/12
Record updated: 2019/02/12