IUCN

During the 1960s and 1970s, rapidly growing environmental awareness and concern created unprecedented demand for ecological expertise and novel challenges for ecological advocacy groups such as the International Union for the Conservation of Nature and Natural Resources (IUCN).

Based on previously inaccessible archives and a wide range of interviews with WWF VIPs, this book tells the remarkable story of how the idea of a few British naturalists turned into the world's largest environmental organisation. It charts WWF's battle to save the world's wildlife from early campaigns for endangered species such as the tiger, whale or panda, to their more recent efforts to promote sustainable development and combat climate change.