WWF International

Caring for the Earth: A Strategy for Survival is a book for everybody from national leaders and the heads of industry to individual citizens. Fully illustrated in colour with photographs from around the world, this strategy offers the reader a practical guide to the principles and actions on which the future of our societies depends.; The first part of the book explains the issues of conservation and of social and economic development.

Eighty per cent of the world's population depends on traditional medicine for its primary health care needs, a system of medicine in which most of the drugs and cures used come from plants. Yet many of the plant involved are increasingly threatened. These Guidelines outline in clear steps the tasks that need to be done to conserve them. Of interest primarily to nature conservationists and health policy-makers, but also to ethnobiologists, ecologists, agronomists and pharmocologists.