Protected areas operate within complex ecological and social systems, presenting challenges that cannot be resolved by technical solution alone. Achieving the management objectives of protected areas requires a social approach in which strategic communication is a key instrument. This publication explores the often underestimated potential of communication, sharing valuable experiences from protected areas across the world, drawing on papers presented at the Vth IUCN World Parks Congress, 2003 and others.
Includes bibliographic references. Results of workshops held prior and during the 5th World Parks Congress, Durban, ZA, 8-17 September 2003.