IUCN Commission on Education and Communication (CEC)

Communication, Education and Public Awareness (CEPA) are important instruments for conservation and sustainable use of biodiversity. CEPA provides the link from science and ecology to people’s social and economic reality. It supplies the oil for the implementation of the Convention on Biological Diversity and deals with the processes that motivate and mobilize individual and collective action.

Communication, Education and Public Awareness (CEPA) are important instruments for conservation and sustainable use of biodiversity. CEPA provides the link from science and ecology to people's social and economic reality. It supplies the oil for the implementation of the Convention on Biological Diversity and deals with the processes that motivate and mobilize individual and collective action.

Communication, Education and Public Awareness (CEPA) are important instruments for conservation and sustainable use of biodiversity. CEPA provides the link from science and ecology to people’s social and economic reality. It supplies the oil for the implementation of the Convention on Biological Diversity and deals with the processes that motivate and mobilize individual and collective action.

This document should be read in conjunction with the abovementioned Asia-Pacific Guidelines for the Development of National ESD Indicators (UNESCO Asia and Pacific Regional Bureau for Education, 2007). This Quick Guide provides Asia-Pacific stakeholders with an overview of the key messages and tools identified in the Guidelines. By highlighting sections from the Guidelines, the Quick Guide serves as a map to assist stakeholders in finding relevant information, as necessary.

This document should be read in conjunction with the abovementioned Asia-Pacific Guidelines for the Development of National ESD Indicators (UNESCO Asia and Pacific Regional Bureau for Education, 2007). This Quick Guide provides Asia-Pacific stakeholders with an overview of the key messages and tools identified in the Guidelines. By highlighting sections from the Guidelines, the Quick Guide serves as a map to assist stakeholders in finding relevant information, as necessary.

This publication aims to provide stakeholders in the Asia-Pacific region with a practical resource from which to develop an Education for Sustainable Development (ESD) indicator framework at the national level. The document highlights how learning, commitment and ownership among stakeholders can be maximized. It does not include an indicator framework itself.

This publication is the first in the series Lessons from the Field: Conservation Awareness that was designed to address the challenges of communication and education as conservation tools. This introductory volume focuses specifically on strategic planning—the first and perhaps most critical component to establishing successful conservation awareness initiatives.