IUCN Commission on Education and Communication (CEC)

This publication is the first in the series Lessons from the Field: Conservation Awareness that was designed to address the challenges of communication and education as conservation tools. This introductory volume focuses specifically on strategic planning—the first and perhaps most critical component to establishing successful conservation awareness initiatives.

Protected areas operate within complex ecological and social systems, presenting challenges that cannot be resolved by technical solution alone. Achieving the management objectives of protected areas requires a social approach in which strategic communication is a key instrument.

CEPA tools have been identified as one of the keys to achieving better outcomes in a broad range of environmental projects – increased community engagement, higher levels of collaboration among stakeholders, better targeted public awareness materials and increased sustainability of results.

Presents a guide to assist educators who are wrestling with educating for sustainability, by reflecting on the theory and practice of how to engage people in sustainable development and a framework of good practice (theory). It is intended to inspire actions for the Decade of Education for Sustainable Development (2005-14) by illustrating innovation and practice in education with case studies, examples and interviews.

This book begins with an example of a field education centre, explains the purpose of evaluation, and outlines the thirteen steps behind the evaluation process. It also looks at the broader principle of how evaluation can be introduced as a regular activity in an organisation. It details the steps to follow in undertaking evaluation of environmental education programmes.

Esta publicación ha procurado dar cuenta de algunas experiencias participativas asociadas a la elaboración de la Estrategia Nacional de Diversidad Biológica, destacando los distintos niveles y procesos de participación social.