Communication, Education and Public Awareness (CEPA) are important instruments for conservation and sustainable use of biodiversity. CEPA provides the link from science and ecology to people's social and economic reality. It supplies the oil for the implementation of the Convention on Biological Diversity and deals with the processes that motivate and mobilize individual and collective action. It comprises a range of social instruments including information exchange, dialogue, education, and marketing.
The toolkit has been developed by the IUCN Commission on Education and Communication (CEC) for the Secretariat of the Convention on Biological Diversity. It is meant for CBD focal points and those responsible for the implementation of National Biodiversity Strategy and Action Plans (NBSAP). The toolkit offers information to update knowledge and skills with fact sheets, checklists and practical examples from all over the world.
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